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www.century21canada.com
Senior executives from Century 21 noticed a nationwide problem in Canada—none of their franchisee’s newspaper print ads had a uniform look. Each office and agency was doing their own thing and the Century 21 brand name was being diluted as a result. But how to get each of the 800+ offices in Canada to use a uniform, consistent, and brand-centric advertising? None of the franchisees were experienced with print ads and most did not consider themselves computer literate.
The Solution: The Gate Media Group designed a completely user-friendly interactive CD-ROM that would manage each office’s advertisements for them! Just enter the office’s information once and then point and click. The software creates uniform, print-ready files or actual printouts to be used in advertisements. A clean elegant solution for a nationwide mess.
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